Differences and similarities between content writing and creative writing

By writing, many of us may understand stories, plays or any kind of creative literary work, but it is only a part of writing. Though there are many types of writing, it can be broadly divided into two categories- creative writing and content writing. Content writing is also known as web writing. However, in this article, I will show the major differences and similarities between these two types of writing. 

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Any kind of writing based on literature falls under the category of creative writing. It can be a story, a novel or any kind of short story regarding your thoughts and ideas on certain subjects. A creative writer has no boundaries neither he is bounded by any rules because they are born with the unique ability to keep the readers absorbed in their writings.  Personal feelings of the writer or another created from the writer’s imagination are the main focus in creative writing. That personal feeling of the writer deeply revolves around the writer’s emotions and the imaginary world contains clarity, emotion, the portrayal of the ugly reality or the reflections of our own lives. 

On the other hand, content writing is creating content for any special purpose. It will be wrong if we label it as open discussion. Some people call it technical writing. Content writing is basically the writing that is done to learn more about a product or a subject. Some people call it web writing. 

Content writers in most cases work with a marketing representative of a company. The most important thing in a content writer's job is to highlight the features of the product so that the content writer's writing attracts a buyer to buy that product even though there is another product on the market. This is the biggest challenge for a content writer. 

Another important aspect of content writing is keywords. Now, the question may come to your mind “What is a keyword?”. In this case, an example can be given. Suppose, I am a marketer and I will market the body lotion of a new company. The specialty of this body lotion is ‘sunburn protection’. This ‘sunburn protection’ is the keyword of this body lotion. In many cases, content writers have to create their own keywords. 

For example, if I want to make ‘body lotion’ a keyword, I can write that this body lotion contains vitamin A, C and E, which protects the body from sunburn. In this way, I will be able to catch the attention of my probable customers. 

Again, when writing any content related to education, my keywords will be study, education, career so that if you search these on Google, my article can come to the top position. The scope of content writing is very limited because the product description is given here. So, buyers will never be attracted to read your extended text. Rather you have to achieve your goal by writing fewer words. 

Now, let us talk about the similarities between content writing and creative writing. Both taglines contain the word “writing.” So, it is not like that anyone can write content on anything they want because when writing content, you will have to use some keywords or special words so that the buyer of your product or service feels interested in your content. It is only possible for a creative and skilled writer to create it. 

Both content writers and creative writers have to do a lot of research and study. A content writer has to write the content of a product by understanding the mindset of the client. On the other hand, a creative writer also creates literature by understanding the mindset of the readers. 

Many of us mix up copywriting and content writing. Yes, there are definitely some similarities between the two, but not that much. Nevertheless, we are giving you details about the matter. 

Copywriting is writing for marketing and product promotion. On the other hand, content writing is informational writing, the editorial page of the website, blog post or article page etc. Some articles contain only information. They do not contain any kind of marketing punchline or product promotion. This type of writing is called content writing. And the writing that is written for marketing, that is, to persuade for a specific product is known as copywriting. 

In conclusion, content writing requires a lot of technical knowledge, and you will have to write the content of the product or topic by following a certain structure using the right keywords. On the other hand, in creative writing, the writer will have a combination of infinite imagination and real knowledge, which will become the story of all of us.